Effective marketing professionals understand how to integrate marketing requirements into the entire organization. Strategy decisions, product definitions, campaign planning, channel expansion and product introductions work only when connected to the appropriate go-to-market, sales, finance, supply chain, and engineering realities. Furthermore, understanding the roles of partners and influencers in a particular market is pivotal to success. Based on our marketing expertise and experience, Ilima Partners offers the following:

Marketing Consulting Services

Interim Marketing Executive

Launch Management (Product/Company)

New Products and New Markets

Marketing Communications Strategy

Online Marketing Strategy

Org. Design/Process Reengineering

Sales Tools and Sales Support

Interim Marketing Executive

Whether filling in for a full-time employee who is on a leave of absence, helping an organization going through a period of major growth or transition, or providing a “Virtual Marketing Team” to help an organization launch its first product, Ilima Partners provides experienced resources for Interim Executive assignments including:

  • CMO or VP of Marketing
  • VP/Dir of Product Marketing
  • Senior Director/Director Web

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Product, Initiative or Company Launch Strategy and Management

Successful launches require strong guidance and excellent project management. If you are launching a new product, a major new initiative or a new company,  Ilima Partners can:

  • Help set the launch strategy
  • Determine launch objectives, metrics and tactics
  • Set the messaging framework and launch schedule
  • Assemble and manage the launch team
  • Orchestrate cross-functional launch activities
  • Understand and track sales engagement
  • Track and manage execution of launch deliverables
  • Develop launch deliverables as needed
  • Summarize results and populate metrics.

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New Products, Initiatives, Services or Markets: Planning & Development

Market success demands a thorough understanding of customer needs, competitive forces, and technology realities. Additionally, marketing must work hand-in-hand with engineering, supply chain, finance and sales to successfully launch a new product, initiative or service, or enter a new partner. Ilima Partners provides the following to support market success:

  • New market opportunity evaluation or market definition
  • Competitive analysis/SWOT modeling
  • Customer research and market segmentation
  • New product definition and requirements documentation-–design targets, key features, tradeoffs, positioning, and specifications
  • Product, platform or portfolio planning and management
  • Go-to-market plans: channel strategy; multi-channel marketing
  • Business plan or investor presentation development.

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Marketing Communications Strategy Development and Execution Support

Whether you are targeting end users or partners, your marketing communications strategy must be firmly grounded in the realities of your product or service, your customers, your budget, and your competitors. Ilima Partners applies our extensive marketing knowledge and experience to create a communication strategy and execution plan that is specific and measurable to help meet your business objectives. Services include:

  • Creation of overall marketing communications strategy, including deliverables and metrics
  • Development, validation, and documentation of messaging/positioning
  • Strategy and development of partner-facing, sales-facing and customer-facing assets and collateral
  • Determination of metrics to support overall business goals
  • Execution of

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Online Marketing/Web Assessment

Understand whether your website and e-commerce experience are working for you, and how to make them work harder. Ilima Partners can:

  • Evaluate and optimize online shopping experience and overall site flow using marketing best practices and analytics
  • Develop improvement plans for organic and paid search
  • Research, develop, validate, and document, site messaging/positioning
  • Relaunch or refresh of site: consumer, small business and enterprise website redesign, navigation and web effectiveness
  • Establish web metrics to support overall business goals

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Sales Tools and Sales Support

Empowering a sales team means understanding the enablers and inhibitors of their success. An audit of the current sales process and tools can lay the foundation for an effective sales support engagement:

  • Sales tool strategy and development
  • Reference programs and internal reference knowledge/data capabilities
  • Sales collateral creation (whitepapers, product briefs)

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Marketing Organization Design/Process Reengineering

For marketing teams who have gone through rapid growth, mergers, or major downsizing, best practices may have been lost and effective marketing processes made obsolete. Marketing organization design and process reengineering can reinvigorate the marketing team, increasing productivity as well as job satisfaction.

  • Marketing roles and responsibilities definition, optimization and documentation
  • Individual job descriptions and performance metrics
  • Marketing process definition based on industry best practices including: forecasting, new product launch, product development, and pricing.
  • Cross functional roles and responsibilities clarification
  • Inter-organizational alignment.

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