Welcome to the Ilima Partners Blog

Welcome to the Ilima Partners blog. As founders of Ilima Partners, Hilary Glann and Sky Runser will be making regular posts on various marketing and business topics. Our goal is to make this blog both informative and entertaining, as we tackle issues facing those of us working in marketing today — covering personal as well […]

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The CMO’s Responsibility for Big Data

Marketing professionals are abuzz about the potential power of Big Data, since Big Data offers the promise of using large stores of structured and unstructured data to drive better customer results that can increase company revenue and profits. However, the firestorm earlier this summer around the US Government’s PRISM program has caused some consumers to […]

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